By: Dezarae Davis
I’m starting to fall in love with Instagram stories one reason is because my content on Instagram stories is discoverable. What does that mean? It means that people who aren’t following me can still see my stories now how do these people discover me? One way is due to me posting content on Instagram stories consistently in fact I’ve been using stories almost daily this has increased my following, engagement, and more activity in the DM’s and we all know it goes down in the DM’s! There’s nothing more amazing than saving myself time from draining sales calls I’m getting more targeted buyers who have their minds made up and know they want to buy from me.
Sharing my stories and what’s going on in my world or the thoughts in my head connects me to my followers and ideal audience on a deeper level. They get to know me better in a way that’s different than just posting on my newsfeed. I can have my #PersonalSaturday with my audience where I open up and tell my followers a few interesting facts about myself and create posts using stickers, asking questions, and more to get my viewers engaging and responding to me. I also use stories to educate my audience about business, marketing, sales, and motivational short video clips.
Millions of people are using Instagram stories, most users prefer Instagram stories over their newsfeed and are more engaged on Instagram stories. In marketing and sales storytelling not only can help you attract your ideal buyers or audience, but you can captivate their minds and hearts using stories. Storytelling is more relatable and real people enjoy communicating with other real people.
How to Sell Online Using Instagram Stories and What to Share
#1 Avoid overthinking Instagram stories you can easily show your followers the “behind the scenes” of your business and a few more ways, but not limited to:
The list goes on there’s a lot of activities you can share with your audience at least three to five days a week so get started now!
#2 YES! You can run Instagram Story Ads
Here’s a suggestion though refrain from wasting money on ads if your content is dull, not engaging, inconsistent, and poor quality.
Last but not least copywriting is vital to your success when it comes down to running ads. You must create copy and content for the right audience and have a message that aligns potential buyers to your brands with an irresistible offer.
What is an irresistible offer? One that makes sense, has a BIG promise, a complete no-brainer, sense of urgency, and is borderline too good to be true. Your offer must make sense to your potential buyers it should be either what they want or exactly what they need and have been waiting for! Make sure your content and copy is ready to go before spending money on ads that way the chances of better performance is greater and of course your ads can be tested and modified as needed.
#3 Instagram Stories Strategy
No game plan equals poor results! Video converts higher especially on Instagram therefore, leverage IGTV, post more video stories on IG (you can even include text captions for those who maybe at work and can’t listen but can read what you’re saying), and GO LIVE! You must build your presence online and show up consistently in order for your audience to look forward to your content on a regular. In all that you do have specific goals and intentions simply map out your game plan to dominate Instagram and Instagram stories.
The key or goal is to keep users or your followers engaging with your content longer this is done through storytelling think about when you read a book it’s not meant for you to be done reading in a few seconds. This is the exact reason why you want to post content on your stories that stretch for example, I could talk about ways to make money on Instagram with a small following if I teach on two to three points I can create more than five to seven clips (video or text) to keep my audience waiting for the next story and engaging with me instead of them skipping through. Your content must be engaging because guess what?
Your viewers who normally hop on the app for a few shorter periods of time will more than likely see stories or posts that’s MOST interesting to them. Whereas, an active user like me my feed, stories, and discovery refreshes frequently in other words Instagram shows me more content to keep me engaged and active on the app. Lets take a look at a sample Instagram Story plan now keep in mind your plan maybe more specific this is a general plan. In order to be successful and to follow through with your own custom plan you must decide what days and hours you’ll commit to and stick to your plan just in case your audience is watching you and looking forward to your content. Commit to what you can do so that you can show up as your high level self! Show up like a millionaire and dominate the gram!
Instagram Stories Strategy Plan
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Marketing consultant who specializes in turning your ideas into a marketable and sellable product, digital product, or service!